Persuasion

Name: Persuasion
SKU: 4f5fc18d5ba7b3aca75e3d4c6a0fbebe
Price: 219 EUR
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Bol This text introduces students to the most important social-scientific theory and research on persuasion. The Third Edition adds two new chapters on social judgment theory and stage models, revision of the treatment of the theories of reasoned action and planned behavior, and new attention to subjects such as reactance and the use of narratives as vehicles for persuasion.

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Beschrijving (1)

This text introduces students to the most important social-scientific theory and research on persuasion. The Third Edition adds two new chapters on social judgment theory and stage models, revision of the treatment of the theories of reasoned action and planned behavior, and new attention to subjects such as reactance and the use of narratives as vehicles for persuasion.

Lees meer