Pragma Semantic Aspects of Advertising Slogans
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This monography aims to analyze advertising slogans from the point of view of trends in modern Linguistics. The research will utilize a multidisciplinary approach, drawing on pragmatic, cultural, and semantic theories to provide a comprehensive analysis of advertising slogans. The study will be conducted through a qualitative research design, using data gathered from various sources such as media, TV, internet sources. By providing a comprehensive analysis of speech acts, conversational maxims, semantic motivation, changes of meaning in advertising slogans, the study will contribute to a deeper understanding of mechanisms used in advertising slogans.
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Beschrijving
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This monography aims to analyze advertising slogans from the point of view of trends in modern Linguistics. The research will utilize a multidisciplinary approach, drawing on pragmatic, cultural, and semantic theories to provide a comprehensive analysis of advertising slogans. The study will be conducted through a qualitative research design, using data gathered from various sources such as media, TV, internet sources. By providing a comprehensive analysis of speech acts, conversational maxims, semantic motivation, changes of meaning in advertising slogans, the study will contribute to a deeper understanding of mechanisms used in advertising slogans.
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