Predictive Analytics for Business Using R

Predictive Analytics for Business using R by Russell R Barton equips business professionals and students with the tools to forecast trends, classify outcomes, and analyze time-dependent data using R programming. Focused on real-world business applications, the book covers essential topics such as regression analysis, classification models, time series forecasting, and simulation. It emphasizes how to assess uncertainty and interpret model results with confidence.Designed for case-based learning, each chapter is paired with real data and accompanying R code — making it ideal for hands-on practice in academic or professional settings. Whether you're analyzing customer behavior, forecasting sales, or modeling system performance, this book offers the analytical foundation to make smarter, data-driven decisions.