Principles of Microeconomics: A Comprehensive Textbook for Undergraduate Students

What happens when a student first encounters the invisible forces that shape every purchase, every wage, and every market price around them?In Principles of Microeconomics, a team of experienced educators-Ashok Kumar, Dr. Aparna Negi, and Anjna Devi-demystifies the economic principles that govern our daily lives. From the tea stall on the corner to the largest corporate boardroom, from government policies to household budgets, this textbook reveals the hidden logic behind every economic decision.But this is not just another textbook filled with jargon and abstract theories. Here, complex concepts come alive through Indian examples, real-world case studies, and step-by-step numerical problems. The rules are simple: learn the theory, work through the examples, and master the application.When a student discovers how demand and supply actually determine prices, or why firms behave differently in different markets, they realize that economics is not a mystery-it is a powerful tool for understanding the world.Perfect for undergraduate students across Indian universities, UPSC aspirants, and anyone who wants to think like an economist, this book transforms the daunting into the doable. The first chapter invites you in-the last chapter sends you out equipped.