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Print advertising: a comparison of traditional marketing and neuromarketing: Combining the arts leads to success

Name: Print advertising: a comparison of traditional marketing and neuromarketing: Combining the arts leads to success
Brand: Our Knowledge Publishing
SKU: 1fa07f7dfb279b4577a5dc91d0cb6222

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	48,87	Naar shop
	48,87	Naar shop
	50,99	Naar shop
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Beschrijving

Bol "The mind never thinks without an inner image." (Aristotle) But how do I know what image forms in the consumer's mind, and how can I create it? This book provides answers to precisely these questions and shows ways in which access to the customer can be established using the classic medium of print advertising. It offers insights into how the human brain works when making purchasing decisions and reveals many of the secrets of successful advertising. Clear the stage and raise the curtain.

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Beschrijving (1)

"The mind never thinks without an inner image." (Aristotle) But how do I know what image forms in the consumer's mind, and how can I create it? This book provides answers to precisely these questions and shows ways in which access to the customer can be established using the classic medium of print advertising. It offers insights into how the human brain works when making purchasing decisions and reveals many of the secrets of successful advertising. Clear the stage and raise the curtain.

Lees meer