This specialist text examines the definitions of key terms relating to the product life cycle, the tools of strategic product management within an organisation, as well as various organisational structures and the factors influencing the organisation. Care was taken to ensure that decision-makers from traditional companies with a range of products and product life cycle durations - long, medium and short - were interviewed; these were then compared in order to identify both similarities and differences, thereby drawing conclusions about the potential influence of product life cycle duration on the organisational structure.
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