Psychology in International Negotiations and Treaties: The role of cognitive processes global decision making

Neurodata, obtained from brain activity, has become highly sensitive information, capable of revealing intimate aspects of people's identity, emotions and decisions. Its treatment in Neuro Business and commercial applications poses significant risks to privacy, security and mental autonomy, requiring a robust legal framework to ensure control and transparency.Regulations such as the GDPR, the LGPD and the Inter-American principles set high standards of protection, including express, informed and revocable consent, enhanced security measures and state supervision. Neurotechnology governance and the recognition of neuro-rights seek to preserve neurocognitive integrity, autonomy and freedom of thought in the face of potential commercial or technological manipulation.In this context, companies must ensure global regulatory compliance and the protection of individuals, integrating ethical principles from the design of neurotechnologies to their commercialization, promoting responsible and safe use of neurodata.