Public Communication Scan of France
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This Scan analyses how public communication can better contribute to government objectives by focusing on the measurement of its performance and impact. The Scan reviews in depth the current practices in French government communication directorates and proposes the adoption of advanced methods for evidence-based communication and systematic evaluation found among leading countries. The Scan additionally urges a closer collaboration between communicators and policymakers in developing more strategic and impactful communications. The recommendations are anchored in the ongoing reform process of public communication in France, led by the Government Information Service (SIG) .
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Beschrijving
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This Scan analyses how public communication can better contribute to government objectives by focusing on the measurement of its performance and impact. The Scan reviews in depth the current practices in French government communication directorates and proposes the adoption of advanced methods for evidence-based communication and systematic evaluation found among leading countries. The Scan additionally urges a closer collaboration between communicators and policymakers in developing more strategic and impactful communications. The recommendations are anchored in the ongoing reform process of public communication in France, led by the Government Information Service (SIG) .
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