Publishing Isn’t Marketing Companion Workbook: Is Your Novel “Just Another Can Of Beans On The Shelf?

Publishing Isn't Marketing - Companion Workbook is the hands-on companion to Publishing Isn't Marketing (ISBN: 978-1-970587-03-6 paperback 978-1-970587-13-5 ebook), designed to help self-publishing and independently published authors build a real marketing system before their book releases. This workbook transforms theory into action, breaking down the essential steps that make a book discoverable, credible, and retail-ready across Amazon, IngramSpark, Barnes & Noble, Kobo, Google Books, libraries, and bookstore ordering systems.Where most guides talk about marketing, this workbook shows you "how" to do it-with checklists, templates, structured worksheets, and writing space for planning each part of your author business. Authors will learn how to set up a website that signals professionalism, centralize reviews, prepare an SEO and AI-SEO presence, create reader pathways, establish ARC and review pipelines, and structure a launch that avoids the sales-killing mistakes most first-time authors make.his workbook teaches you to market the book you already wrote, rather than hoping someone finds it.Who This Workbook Is For:¿ Self-publishing authors building their first marketing plan¿ Indie authors who want a system they can maintain without burnout¿ Writers re-launching a book that never gained traction¿ Authors planning to build a career, not just "release a book"¿ Anyone confused by ISBNs, BISAC metadata, discoverability, or library adoptionKey Terminology You Will Build Into Action¿ Self-publishing marketing strategy¿ Author platform setup¿ ISBN identity and metadata alignment¿ BISAC categories for retail placement¿ SEO for authors / AI-SEO for modern discoverability¿ Backlink mapping and search authority signals¿ ARC program&nb