Reshaping E Commerce Through AI Shopping Agents

Bol

The rapid advancement of artificial intelligence (AI) is reshaping the global e-commerce ecosystem, fundamentally altering how consumers interact with digital marketplaces. AI-powered shopping agents-intelligent virtual assistants capable of understanding customer needs, providing personalized recommendations, facilitating transactions, and even negotiating in real time-are driving the next wave of innovation in online retail. These technologies, powered by natural language processing, recommender systems, and machine learning, are not only enhancing user experience but are also redefining trust, security, and accessibility within digital commerce. Reshaping E-Commerce Through AI Shopping Agents explores how AI shopping agents are transforming e-commerce interfaces into adaptive, human-centered environments. It brings together multidisciplinary perspectives to analyze technological, economic, ethical, and behavioral aspects of this transformation, offering insights that are relevant for both researchers and practitioners. Covering topics such as adaptive interfaces, immersive retail environments, and virtual reality, this book is an excellent resource for academicians, researchers, industry professionals, graduate and postgraduate students, policymakers, technology innovators, entrepreneurs, and more.

Amazon

Pagina's: 496, Hardcover, IGI GLOBAL SCIENTIFIC PUBLISHING