Resistance Is Useless: The Art of Business Persuasion

This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.Resistance is Useless will show you how to:Change anyone s opinion on any subject.Transform a lynch mob into your most devout supporters.Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer s fingers with a hammer.Understand how a perfect product demonstration can get you hurled into the street by security.Sell tanks to Genghis Khan.