RETAIL BUSINESS MANAGEMENT

This book provides a comprehensive understanding of retail management and the evolving retail landscape. It covers the fundamentals of retailing, retail functions, and the structure of the retail industry in India, along with the key challenges faced by retailers. The book explores modern retail formats, multi-channel retailing, and consumer behavior, helping readers understand how retailers meet changing customer expectations.In addition, the book examines retailer pricing strategies, promotional techniques, and the role of technology in retail decision-making. Topics such as barcoding, retail technologies, consumerism, and business ethics are discussed to highlight their importance in contemporary retail operations. Designed for students and professionals alike, this book offers both theoretical insights and practical perspectives on the dynamic world of retail management.