Retail Marketing & Branding 2nd

CONTRIBUTORS Francesco Banfi, Paris Reinhold Barchet, Dusseldorf Dr. Thomas Bauer, Munich Gabriele Bavagnoli, Milan Rishi Bhandari, Chicago Adam Bird, Munich Jochen Böringer, Dusseldorf Dr. Peter Breuer, Cologne Dr. Benjamin Brudler, Hamburg Jean-Baptiste Coumau, Paris Linda Dauriz, Munich David Edelman, Boston Thierry Elmalem, London Dr. Lars Fiedler, Hamburg John Forsyth, Stamford Dr. Tjark Freundt, Hamburg Nicolò Galante, Paris Jonathan Gordon, New York Dr. Roland Harste, Hamburg Holger Hurtgen, Dusseldorf Ingeborg Molden Hegstad, Oslo Tobias Karmann, Cologne Dr. Lars Köster, Hamburg Dr. Mathias Kullmann, Dusseldorf Sascha B. Lehmann, Hamburg Clarisse Magnin-Mallez, Paris Tarek Mansour, Montreal Marco Mazzù, Rome Dr. Thomas Meyer, London Jan Middelhoff, Dusseldorf Dr. Boris Mittermuller, Cologne Stefanie Möller, Cologne Dr. Jesko Perrey, Dusseldorf Andrew Pickersgill, Toronto Alex Perez-Tenessa de Block, Chicago Steffi Schreiner, Munich Dr. Dennis Spillecke, Cologne Dr. Yvonne Staack, Hamburg Dr. Andris Umblijs, London Dr. Kai Vollhardt, Frankfurt Dr. Tobias Wachinger, Munich Dr. Anja Weissgerber, Berlin Stefano Zerbi, Milan EXECUTIVE EDITOR Dr. Cornelius Grupen, Hamburg