REVERSE LOGISTICS CHALLENGE AND SOLUTION IN E COMMERCE: COMMERCE

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Reverse logistics has become an important component of supply chain management in the rapidly growing e-commerce industry. In today's fast-paced and constantly evolving business environment, e-commerce has transformed the global retail landscape by enabling customers to shop conveniently with greater choice, flexibility, and speed. However, as online shopping has increased, the volume of product returns, exchanges, and warranty claims has also grown significantly. This has given rise to a complex but essential supply chain activity known as reverse logistics.Reverse logistics refers to the process of planning, implementing, and controlling the efficient flow of goods, information, and finances from the point of consumption back to the point of origin. This process includes activities such as product returns, repairs, refurbishing, recycling, remanufacturing, or disposal. Efficient reverse logistics systems help companies recover product value, reduce operational costs, improve customer satisfaction, and support environmental sustainability.

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Pagina's: 80, Paperback, LAP LAMBERT Academic Publishing