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Beschrijving
Bol Partner
The world of marketing and branding is in the midst of a series of transformations. A key skill now is knowing which elements of the old marketing model to discard and which to embrace - and when. In this book leading marketing journalist Alan Mitchell analyzes the emergence of the consumer agent - a new breed of business. No major market - including consumer goods, retailing, the media and financial services - will emerge unscathed from this revolution. Cliches such as ''the Internet changes everything'' are a commonplace nowadays. This book shows how this ''everything'' reaches further, deeper into the heart of modern business than many yet realize.
Vergelijk aanbieders (1)
Beschrijving
(1)
The world of marketing and branding is in the midst of a series of transformations. A key skill now is knowing which elements of the old marketing model to discard and which to embrace - and when. In this book leading marketing journalist Alan Mitchell analyzes the emergence of the consumer agent - a new breed of business. No major market - including consumer goods, retailing, the media and financial services - will emerge unscathed from this revolution. Cliches such as ''the Internet changes everything'' are a commonplace nowadays. This book shows how this ''everything'' reaches further, deeper into the heart of modern business than many yet realize.
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