ROI: Return On Imagination: How Daydreaming Can Solve All Your Marketing Problems
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In ROI: Return On Imagination Why Daydreaming Can Solve All Your Marketing Problems, Dr. Darius McDougle challenges the data-only mindset and invites marketers to rediscover the power of play, ideation, curiosity, and creative risk-taking. Equal parts guidebook and manifesto, this work is a call to action for marketers ready to trade in templates for transformation and reclaim the ROI that only imagination can deliver.
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Bol
In ROI: Return On Imagination Why Daydreaming Can Solve All Your Marketing Problems, Dr. Darius McDougle challenges the data-only mindset and invites marketers to rediscover the power of play, ideation, curiosity, and creative risk-taking. Equal parts guidebook and manifesto, this work is a call to action for marketers ready to trade in templates for transformation and reclaim the ROI that only imagination can deliver.
AmazonPagina's: 296, Paperback, Independently published
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