Trade Signs and their Origin (1957) surveys the history and usage of traders’ signs in Britain. The use of distinguishing signs, badges or emblems on shops is an interesting social and economic factor that spread in the Middle Ages, as traders identified and advertised their shops to an illiterate population. Trade Signs and their Origin (1957) surveys the history and usage of traders’ signs in Britain. The use of distinguishing signs, badges or emblems on shops is an interesting social and economic factor that spread in the Middle Ages, as traders identified and advertised their shops to an illiterate population.
AmazonPagina's: 188, Editie: Eerste editie, Hardcover, Routledge
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