Routledge Studies in Media, Communication, and Politics- Trump Putin Media Mythologies

This book provides an account of the media portrayal of two presidents – Donald Trump of the United States and Vladimir Putin of the Russian Federation – as mythologized figures. It will also be an essential read for scholars and graduate students interested in political communication, public relations, and cognitive marketing. Trump and Putin in Media Mythologies provides an account of the media portrayal of two presidents—Donald Trump of the United States and Vladimir Putin of the Russian Federation—as mythologized figures. The book delineates the mythologizing strategies media employ to build these two leaders’ narratives and the logic of mythologization of the overall political process. It addresses the construction of the two presidential imageries and the political and cultural needs fulfilled by the archetypes they embody. The volume provides a comparative analysis of two culture-specific narrating strategies that resonate with the two—American and Russian—electorates. This interdisciplinary account combines the areas of media studies, myth studies, political anthropology, and cultural studies. It will also be an essential read for scholars and graduate students interested in political communication, public relations, and cognitive marketing.