A strategy is not a document. It is a bridge from where you are to where you intend to be - and mostorganizations build the document and skip the bridge.Conventional planning produces a handsome binder, files it, and calls that strategy. The binder names adestination but never explains the crossing, which is why roughly nine in ten strategies never reach the actualwork.What works is to build the path first, and to treat the two-day strategic session not as a finish line but as thehinge between honest preparation and disciplined execution.The method is the A-to-B Bridge: an honest read of your current state (Point A), a future state your teamhelped shape (Point B), and the implementation and measurement that carry you across. Every worksheet torun it - 57 in all - is printed inside the book, not behind a download wall.I've taught this to managers and leaders in 185 countries, and I run it in my own company every year.A consultant builds this for $10,000 to $30,000. A two-day facilitator alone starts at $5,000. This book is thesame process - and it stays with you.Build the bridge, then walk it.
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