Sales in the Age of AI: How B2B Regains Trust, Relevance and Impact

When every seller has AI, what gives buyers a reason to choose you?AI can research accounts, write outreach, and build a polished pitch in seconds. Your competitors have the same tools. So do your buyers.Doing more has never been easier. Giving customers a reason to care has become harder.In Sales in the Age of AI, Stefan Schweizer examines what happens to B2B sales when persuasive communication becomes cheap-and buyers can investigate their options before ever speaking to a salesperson.His argument is practical: the seller's value increasingly depends on what buyers can verify. Relevant expertise. Honest discussion of product limitations. Clear commitments. And the ability to help a buying group turn a preferred solution into an approved purchase.This book explores how to: - Understand why greater outreach volume can produce weaker results.- Earn consideration when buyers research vendors with AI.- Address the risks that keep promising deals from moving forward.- Decide when automation should hand responsibility to a person.- Build sales roles around judgment, coordination, and accountability.- Rethink metrics and compensation that reward activity at the expense of customer outcomes.Drawing on research, industry evidence, and transparent financial examples, Schweizer distinguishes established findings from assumptions that deserve testing. The US edition also addresses American deployment requirements, compensation questions, and organizational realities.Written for B2B sellers, sales leaders, founders, and revenue executives, Sales in the Age of AI offers a framework for deciding where automation helps-and where your people must earn their place in the conversation.When anyone can produce a convincing claim, give your customer something worth believing.