Shakespeare After Mass Media

Shakespeare in mass media - particularly film, video, and television - is arguably the hottest, fastest growing research agenda in Shakespeare studies. Shakespeare in mass media, particularly film, video and television, is arguably the hottest, fastest growing research agenda in Shakespeare studies. "Shakespeare after Mass Media" provides students and scholars with a comprehensive resource for studying the pop cultural afterlife of the Bard. From marketing to electronic Shakespeare, comics to romance novels, "Star Trek" to Branagh, radio and popular music to "Bartlett's Quotations", the volume explores the contemporary cultural significance of Shakespeare in a broad array of mass media contexts.