Shaping Brands: The New Basics
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Offering a research-based framework that goes beyond exclusivity and loyalty to focus on visibility, recognition and accessibility as key drivers of brand success, this book explores the true value of brand design. > Good design makes a significant contribution to the success of a brand by making it perceptible, recognizable and memorable, and thereby facilitating the purchasing process. The question of impact is, to a large extent, a question of form - the physical reality of the design and the way it is communicated. Christoph Zielke presents the overall context in a compact way and provides well-founded insights for the development of effective design strategies that sustainably increase brand value.
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Beschrijving
(1)
Offering a research-based framework that goes beyond exclusivity and loyalty to focus on visibility, recognition and accessibility as key drivers of brand success, this book explores the true value of brand design. > Good design makes a significant contribution to the success of a brand by making it perceptible, recognizable and memorable, and thereby facilitating the purchasing process. The question of impact is, to a large extent, a question of form - the physical reality of the design and the way it is communicated. Christoph Zielke presents the overall context in a compact way and provides well-founded insights for the development of effective design strategies that sustainably increase brand value.
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