Social Marketing: Behavior Change for Good

Name: Social Marketing: Behavior Change for Good
Brand: SAGE Publications Inc
SKU: 9e61b50e48e79f9bc30b9005800dbbfc

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Afbeelding van Social Marketing: Behavior Change for Good

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Bol Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.

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Beschrijving (1)

Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.

Lees meer