Sociology Of Mass Communication

Sociology of mass communication is an arm of sociology that seeks to study the relationship between society, social phenomena and the mass media. It archives this through the application of sociological concepts and empiricism. It is necessary to understand that sociologists study all factors that affect social reality. Mass media dominate the mental life of modern societies, and therefore are of intense interest to sociologists. The national organization of the press and broadcasting (radio and television) has been a distinctive feature of these mass media throughout this century. Access to the new technologies looms large in this argument, and with it questions of social marginalization, where groups are denied opportunities to express themselves via these new means of representation. What is striking here is the enormous concentration of ownership across media production, reproduction, and distribution. The sociological study of communication is an attempt to answer the simple question of 'who says what, in which channel, to whom and with what effect?' This definition implies overt intention, avowed purpose, and communicative efficiency. This book has been written to cater to the needs of all those who are in the field of mass communication and Media, and who may feel interested in knowing more about the evolution of technology in the media field.