Socratic Selling: How to Ask the Questions That Get Sale

Build a relationship with your customers and close the sale more surely. The Socratic approach respects the power of the customer. The customer has the need, the power, and the decision-making authority. Socratic Selling shows you how to access that power, to cooperate with it, and to make it work for you. Inside you will discover how to: Open a sales dialogue dynamically, so that you and your customer go right to the heart of the matter Guide the dialogue through a discovery of needs and needed decisions Negotiate objections, and close effectively Uncover the motivators that move sales to more predictable closure

The Socratic approach respects the power of the customer. The customer has the need, the power, and the decision-making authority. This book shows readers how to access that power, to cooperate with it, and to make it work for themselves.