soul DRESSING: Style is the language your speaks

Your wardrobe was built for a version of you that no longer exists.Bea Salomma sees it constantly in her work as an Identity and Style Expert in Amsterdam: women who've outgrown their closets years before they admit it. The blazer from the old job. The dress that never quite fits how they see themselves now. A wardrobe full of clothes, and nothing to wear.Soul Dressing is the book behind her ICON Method®, the framework she built to fix this properly instead of with another shopping trip. It's for high-achieving women, entrepreneurs and women in leadership who want their appearance to catch up with everything else they've already built.In this book, you'll:Understand why certain clothes stay in your closet unworn, no matter how much you like themRebuild your wardrobe around the life you actually have, not the one you keep meaning to dress forUse colour and fit to say something specific about how you want to be seenStop treating getting dressed as a daily decision and start treating it as one you already madeBea Salomma draws on years of identity and style work with clients, plus a background that spans advertising, including as Advertising Director at Harvard Business Review, and fashion brands. That mix of business and fashion is exactly what gives Soul Dressing its edge. Bea Salomma now teaches Art Direction and Fashion Styling at Amsterdam Fashion Academy, and is the founder of BECOME ICONIC, her signature coaching program built on the ICON Method®.Soul Dressing is for the woman ready to stop dressing like she's still catching up to herself.