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Spatial Analysis of SIDWAYA Product Distribution Strategies: Master's Degree in Geomatics, Geomarketing Track

Name: Spatial Analysis of SIDWAYA Product Distribution Strategies: Master's Degree in Geomatics, Geomarketing Track
Brand: Our Knowledge Publishing
SKU: 02312b7edf4e8623fc6dadfca39ffa65

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Afbeelding van Spatial Analysis of SIDWAYA Product Distribution Strategies: Master's Degree in Geomatics, Geomarketing Track

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Bol When geomatics is used to determine a catchment area, we are in the field of geomarketing. It is a technological and scientific method designed to boost sales and guide decisions regarding the location of retail outlets. SIDWAYA Publishing, a state-owned publishing house, was the subject of this study as it seeks to expand its network of retail outlets. The first part of the study presented the geomatics methodology that guided the research. In the second part, the research results were presented along with a distribution model derived from the geomarketing approach.

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Beschrijving (1)

When geomatics is used to determine a catchment area, we are in the field of geomarketing. It is a technological and scientific method designed to boost sales and guide decisions regarding the location of retail outlets. SIDWAYA Publishing, a state-owned publishing house, was the subject of this study as it seeks to expand its network of retail outlets. The first part of the study presented the geomatics methodology that guided the research. In the second part, the research results were presented along with a distribution model derived from the geomarketing approach.

Lees meer