START WITH PLACEMENT

Most people who enter senior care start in the wrong place. They launch a home care agency. They open an assisted living home. They build a team, acquire a license, sign a lease - and then spend the next two years discovering the truth that should have come first: senior care runs on trust. And trust flows from relationships you don't have yet. Start With Placement is the book that changes the order. Written by Allen Chaney - founder of a licensed assisted living and home care operation in Maryland and creator of the ASPC model - this is the operational guide for anyone who wants to build a senior care business the smart way. Not the hardest way. The right way. A senior placement agency costs almost nothing to launch. No staff. No caregiver callouts. No scheduling software, no compliance audits, no facility lease. What it does require - and what it builds, from day one - is the exact network of relationships that every home care agency and assisted living home depends on to survive. Social workers. Discharge planners. Elder law attorneys. Case managers. When you're a placement agent, these people want to know you. You solve their problem. You become a trusted resource before you become an operator. And when the time comes to expand - to add home care, to open your own AL home, to build the full stack - you expand into a market that already knows your name. Inside this book: - Why senior care is a trust economy - and why marketing dollars alone will never fix a referral problem- The five startup advantages that make placement the superior entry point- How to build your first 10 community partnerships and your referral network from scratch- The family intake process - how to assess, guide, and place with confidence- Exactly how placement fees work and how you get paid- When and how to add home care, assisted living, and consulting to your portfolio- The full ASPC stack: Placement → Home Care → AL → Consulting >Start with placement. Build on ground that holds.