Stop Writing Values. Start Behaviors.: The Eight-Step System for Building a Corporate Culture People Actually Follow

There is a reason culture work produces posters instead of change: the thing written down was never abehavior.A value is a noun. Integrity, excellence, respect. Everyone agrees with it, nobody has to act on it, and it cannotbe observed, taught, hired for, coached or enforced. A behavior is a verb in two or three sentences, and all ofthose become possible the moment the sentence changes. This book is built on that distinction and runs thework in eight steps in the order that holds: define, ritualize, select, integrate, communicate, teach, model, holdto it. The method comes from building culture as HR Director at a national television network and at twosoftware companies, from years inside a global game studio watching it done at scale, and from teaching itsince to more than 150,000 people. It is checked against how Netflix, Ritz-Carlton, Tesla, Basecamp andStarbucks operate rather than what they say. Sixty templates run it, printed in the book.Begin with the definition. It carries the other seven steps.