Store Traffic Is a Gift: The Retailer's Guide to Converting Visits Into Sales

Every hour ofevery day, shoppers visit retail stores intending to buy but leaveempty-handed. Brick-and-mortar retailers aren’t being beatenby Amazon or other online competitors, they’re beating themselves by notfocusing on the shopper who is already in the store but left without buying. In Store Traffic Is a Gift, retail analyticsexpert Mark Ryski shares game-changing insights from over twenty years ofresearch and hands-on experience helping leading retailers turn more visitsinto sales, including: • Why storetraffic data is among the most critical data retailers collect • Proventechniques for converting more store visits into sales • How to givethe frontline store team and field leaders the best chance for success • Why the futureof brick-and-mortar stores is bright despite Amazon and even pandemics! Understanding the value of store trafficinsights and how to apply them in your retail business will forever change andguide how you make decisions—whether you have one store or thousands. Remember, store traffic is a gift. This bookwill help you unwrap it.