Strategic Business Forecasting

"A helpful read not just for corporate strategists but for almost anyone looking ahead." Los Angeles Times What's Your Next Big Move? At the turn of the century, Western Union passed on the chance to dominate the telephone industry. Later, General Electric concluded that a new invention called television was doomed to fail. And very recently, decision makers at the highest level were taken off-guard when the global economy dropped from under their feet--and took their companies with it. Today, only those business leaders with the power of long-term foresight will seize and hold true competitive advantage. But can managers really predict the future? Yes, to a greater extent than one might expect. Strategic Business Forecasting shows how to identify and quantify possible events that may affect your business. Applying creativity, personal experience, and the lessons of history, you can use such forecasting to develop plans that will help your organization compete. Drs. Simon Ramo and Ronald Sugar, two giants of the aerospace industry, share their Four-Measures Rating system to help you explore the world of possibilities--thoroughly and systematically. Under their tutelage, you will be equipped to: Create a comprehensive list of possible scenarios concerning your business Utilize a scoring system to rate each scenario's merit as a serious and useful prediction Develop an effective plan that strategically shapes the future of your organization The authors provide vivid illustrations of the Four-Measures system at work with real-world examples of both forecasting failures and successes. No one can predict perfectly, and the authors don't promise magic. With the approach described in Strategic Business Forecasting, however, you can ensure your organization is better poised to seize future opportunities, avoid pitfalls, and handle anything the increasingly volatile global economy throws your way.

Forecasting is important to finance and accounting executives, business economists and managers at all levels. This book provides a working knowledge of the fundamentals of business forecasting that can be applied in the real world regardless of the size of the firm. It explains the basic forecasting methodology and the practical applications. A book on practical business forecasting belongs in the library of everyone interested in business. Forecasting is extremely important to finance and accounting executives, business economists and managers at all levels. Strategic Business Forecasting: The Complete Guide to Forecasting Real World Company Performance provides you with a working knowledge of the fundamentals of business forecasting that can be applied in the real world regardless of the size of the firm. The author explains the basic forecasting methodology and the practical applications. All aspects of business are discussed, making this a comprehensive and valuable reference. The author avoids theoretical and mathematical discussions to gets right into how, when , and why to use this book. Many practical examples, applications, illustrations, guidelines, measures, checklists, rules of thumb, tips, graphs, diagrams and tables aid your comprehension of the subject. The author displays and explains printouts obtained using many popular spreadsheet programs and software packages. The book goes far beyond just sales forecasting, encompassing a wide range of topics of major importance to practical business managers and finance professionals, including cash flow forecasting, cost prediction, earnings forecasts, bankruptcy prediction, foreign exchange forecasting, and interest rate forecasting. Written in an easy-to-read style, it is practical, current, and intriguing - a reference book to use throughout your business career.