McGraw-Hill Education Ltd

Strategic Management of Technological Innovation ISE

Name: Strategic Management of Technological Innovation ISE
Brand: McGraw-Hill Education Ltd
SKU: 044990158bc226e189d4872e7e10995c
Rating: 5 (1 reviews)

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Afbeelding van Strategic Management of Technological Innovation ISE

Bol Partner

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61,42

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	61,42	Naar shop
	61,42	Naar shop
	65,10	Naar shop
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Beschrijving

Bol Partner Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.

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Beschrijving (1)

Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.

Lees meer