Strategic Management: Text and Cases

Bol

Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, and, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.

Bol Partner

Responding to the demands of today's rapidly changing and unpredictable global marketplace that students will face when they enter the business world, this volume gives them a timely, rigorous and relevant book, written in an engaging manner, to spur their interest and excitement.