STRATEGIC RESPONSIVENESS: A New Theory of Competitive Advantage in Environments Continuous Change

This book advances strategic responsiveness as a central construct in the field of strategy, capable of explaining organizational performance in environments characterized by continuous change, uncertainty, and increasing complexity. It argues that the dominant theoretical paradigms - grounded in positioning, resources, and capabilities - are no longer sufficient to capture the dynamics of contemporary markets. In response, the book develops an integrative model that conceptualizes strategy as a continuous process of adaptation. The work progresses along three main dimensions: theoretical, methodological, and empirical. By transforming responsiveness into a measurable and operationalizable construct, it establishes a robust foundation for future research, while also offering practical implications for managerial action in high-turbulence environments.