Bol Partner

Strategic Sport Marketing

Name: Strategic Sport Marketing
SKU: 44179b88c50d8deeda1c73359c6a06d8
Price: 24 EUR
Availability: InStock

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Bol Partner Since the sport consumer may now be either participant or spectator, either at the game or on TV, standard marketing theory does not necessarily apply. This comprehensive text places the unique problems and issues of sport marketing within a firm model of a strategic sport marketing process. Included with the authors' analysis of the process are: Australian and international case studies; sportsviews to illustrate chapter key points; and draft marketing plans and sponsorship proposals.

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Beschrijving (1)

Since the sport consumer may now be either participant or spectator, either at the game or on TV, standard marketing theory does not necessarily apply. This comprehensive text places the unique problems and issues of sport marketing within a firm model of a strategic sport marketing process. Included with the authors' analysis of the process are: Australian and international case studies; sportsviews to illustrate chapter key points; and draft marketing plans and sponsorship proposals.

Lees meer