Strategie Und Technik Der Werbung
Beschrijving
Bol
Advertising is full of replaceable, boring and weak ads, which neither shape nor increase brand profiles. There is a gap of professionalism between the development and the placement of advertisement. Gut instinct has to be replaced by founded knowledge. Advertisement has to adapt to market and communication conditions. This is viable for classical advertising as well as internet and new media ads. Strategies and techniques of advertising are explained academically sound, comprehensible and up to date.
Beschrijving
(2)
Advertising is full of replaceable, boring and weak ads, which neither shape nor increase brand profiles. There is a gap of professionalism between the development and the placement of advertisement. Gut instinct has to be replaced by founded knowledge. Advertisement has to adapt to market and communication conditions. This is viable for classical advertising as well as internet and new media ads. Strategies and techniques of advertising are explained academically sound, comprehensible and up to date.
Bol PartnerISBN 9783170262584. Genre: Zaken & Financiën, Type boekomslag: Hardcover, Taalversie: Duits. Gewicht: 891 g Genre: Zaken & Financiën 460 pagina's Hardcover Kroeber-Riel Werner Jaar van publicatie: 2015 Taalversie: Duits Voorgesteld geslacht: Elk geslacht
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