successful Communications for a Change: Mastering communication transformation programmes

Successful Communications for a Change is the essential practical 'How-To' handbook taking the reader from an understanding of the role of communications across every sphere of organisational transformation, right through to persuasive copywriting ... creating a narrative ... storytelling ... measuring your success and more! Now available as a 14-lecture video training course complete with ready to use templates for the user to start using from day one of their programme! The online training course may be found at: https: //micomms.mykajabi.com/ From The Comms Guy(c) Martin Ison, this easy to read and absorb handbook is based on 20+ years' real-time experience and shows you how to: - Use A.I. effectively and avoid potential pitfalls- Make better sense of ADKAR(R) and OASIS in your comms planning- Understand what lands well and what creates cognitive 'interference'- Build an easy-to-follow transformation comms plan- Develop your brief-taking technique for 'right-first-time' results- Generate positive action and engagement from your emails- Know which medium and channel is best to achieve your goals- Understand and make the 'psychology of influence' work for you- Deal with resistance to change ... and much more!