Surveillance, Trust, and the New Politics of Digital Marketing

In the contemporary digital landscape, marketing has become deeply intertwined with algorithms, data analytics, and artificial intelligence. As brands increasingly rely on automated systems to understand, predict, and influence consumer behavior, the boundaries between personalization and surveillance have blurred. This transformation is redefining the nature of marketing: from a discipline centered on persuasion and relationship-building to one shaped by algorithmic decision-making and data-driven control. Surveillance, Trust, and the New Politics of Digital Marketing critically explores how power, ethics, and trust are being reconfigured in the age of algorithmic marketing. This book offers a multidisciplinary perspective that bridges marketing, communication, sociology, and technology studies to understand how digital platforms, AI, and big data are reshaping market interactions and consumer identities. Covering topics such as cinematic storytelling, the privacy-personalization paradox, and extension acceptance, this book is an excellent academic resource for graduate and doctoral students, researchers, digital strategists, content creators, data analysts, business leaders, and more.

Pagina's: 446, Hardcover, IGI GLOBAL SCIENTIFIC PUBLISHING