Sustainable Fashion Entrepreneurship: Business & Brand (FASHCON 2K26) Book of Abstracts

This collection of papers from the FASHCON 2K26 conference explores the critical role of sustainable fashion entrepreneurship in reshaping the industry. It establishes that the future of fashion depends on balancing economic success with environmental stewardship and social equity. The traditional fast fashion model, focused on rapid production and low costs, is identified as a major contributor to pollution, waste, and unethical labor practices. In response, the papers advocate for a fundamental shift toward circular economy principles, which minimize waste and regenerate resources. Sustainable fashion entrepreneurship is presented as the solution, integrating the triple bottom line approach: people, planet, and profit. From an environmental perspective, entrepreneurs are encouraged to use eco-friendly materials and adopt low-impact manufacturing. Socially, the focus is on fair labor practices and ethical supply chains. Economically, the papers highlight innovative models like slow fashion and made-to-order production that ensure long-term viability. As consumer awareness and government regulations grow, sustainable fashion entrepreneurship is positioned not just as an ethical choice, but as an intelligent and progressive path forward. The text serves as a catalyst to convert awareness into action, inspiring a legacy of a more responsible and hopeful fashion industry.