Technology Management

Technology ManagementDeveloping and Implementing Effective Licensing ProgramsIn today¿s high technology industries, intellectual property is often a company¿s most valuable asset. But the exploitation of intellectual assets is much more complicated than the exploitation of tangible assets such as buildings, machinery, and capital. In many cases, licensing intellectual properties to other companies is the best way to utilize technology assets¿a common strategy in industries such as electronics, computing, telecommunications, biotechnology, and pharmaceuticals. By licensing their intellectual property to other companies better positioned to access certain markets, firms can fully utilize technology assets when they may not have the resources to do so on their own.Technology Management is a step by step treatment of the subject that clearly and succinctly explains how to develop and implement a technology licensing program in your company. It offers accessible yet detailed descriptions of all aspects of a technology licensing program, from the basics to the small details to the long term issues, including:When licensing is appropriateAlternatives to licensingPatents, trademarks, and other intellectual property components of a licensing strategyConducting and utilizing market research Methods for valuing intellectual propertyMarketing technology assetsNegotiating and drafting license agreementsOrganizational requirements for administering long term licensing agreementsHelpful appendices offer case studies of licensing programs; market research resources such as organizations, publications, and Web sites; sample license agreements; and a glossary of common licensing terms. For professionals seeking to implement an effective technology licensing program or individual inventors who want to protect and market their technology assets, Technology Management serves as a comprehensive and straightforward guide to the process.