The ABC of Momentum: How to sustain forward movement in your organisation for greater impact

The ABC of Momentum is a manifesto for rethinking how organisations make and sustain forward movement. At a time of relentless change, pressure, burnout and accelerating AI adoption, this book challenges the assumption that organisations need to move faster. Instead, we need ways of working that convert effort into sustained forward movement whilst managing organisational energy. The ABC of Momentum is a practical new framework for understanding one of the most powerful yet poorly understood forces in organisations: momentum. Drawing on more than 20 years of experience across the commercial, charity, and public sectors, Claire Marshall shows how momentum is made, lost, and renewed in organisations. You will learn how to: Make and use momentum as a key driver of greater impact Recognise the Ages of Momentum and what each one requires Understand how Behaviours progress or slow movement Strengthen the Core Conditions of Focus, Capacity and Drive Adapt your leadership to reflect the momentum your organisation needs Avoid exhausting people and capacity in the pursuit of progress Whether you work in a charity or NGO, a public service, a business, a purpose-led organisation or a start-up - this book is for you. Through real examples, practical tools and additional resources, The ABC of Momentum helps you and your teams to make momentum for greater impact.