The Accidental CEO: A First-Year Field Guide to Buildinga Business Before You Know What Are Doing

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Bol You were good at something.So naturally, you started a business.And then somebody forgot to mention that you were also about to become marketing, sales, finance, operations, customer service, IT, purchasing, strategy and occasionally janitorial.Welcome to being an Accidental CEO.In The Accidental CEO, Shawn Poe tells the messy, funny and painfully real story of building a business with her daughter before either of them fully understood what running a company would actually require.There are empty calendars. Bad leads. Expensive mistakes. Discounts that should never have happened. A very bougie plasma energy device named Bessie. Spreadsheets. Thunderstorms. And at least one llama that absolutely does not need to be purchased right now.But underneath the chaos is the stuff that actually matters: How do you find the right customers? How do you stop apologizing for your prices? How do you know what is making money? What should you delegate? What should you stop doing? And how do you keep believing in the dream without letting the dream bankrupt you?This is not a book about building a billion-dollar empire.It is a book about learning how to run the business you accidentally created so it can finally support the reason you started it.If you are currently sitting somewhere inside your own business wondering what the hell you have gotten yourself into...You are in very good company.And for the love of everything holy, please step away from the llama.

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You were good at something.So naturally, you started a business.And then somebody forgot to mention that you were also about to become marketing, sales, finance, operations, customer service, IT, purchasing, strategy and occasionally janitorial.Welcome to being an Accidental CEO.In The Accidental CEO, Shawn Poe tells the messy, funny and painfully real story of building a business with her daughter before either of them fully understood what running a company would actually require.There are empty calendars. Bad leads. Expensive mistakes. Discounts that should never have happened. A very bougie plasma energy device named Bessie. Spreadsheets. Thunderstorms. And at least one llama that absolutely does not need to be purchased right now.But underneath the chaos is the stuff that actually matters: How do you find the right customers? How do you stop apologizing for your prices? How do you know what is making money? What should you delegate? What should you stop doing? And how do you keep believing in the dream without letting the dream bankrupt you?This is not a book about building a billion-dollar empire.It is a book about learning how to run the business you accidentally created so it can finally support the reason you started it.If you are currently sitting somewhere inside your own business wondering what the hell you have gotten yourself into...You are in very good company.And for the love of everything holy, please step away from the llama.


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