The Algebra of sales and Persuasion: Proven formulas, strategies, stories from a globetrotting executive

Few in the world of B2B sales have covered as much ground as Brad David Ball. Over the course of his career, he has traversed the globe selling technology - visiting over 80 countries, 50 states, and closing deals on 6 different continents.In this book, Brad shares practical formulas, original research, and perspectives that will enhance you sales skills and provide you with actionable strategies. Chock-full of stories and takeaways, he shares lessons learned from experiences in Singapore, Germany, China, Italy, Argentina, Belgium, India, France, and more.You'll learn...What is the ORIGINAL SIN of Selling?How to use MICROSTORIES in your sales pitch.Do people really buy based on EMOTION?How to win the battle of "GUT FEELING."What is the best SALES METHODOLOGY?...and so much more.