The Alternative Alpha

The Alternative Alpha is a practical guide for sophisticated investors who want to move beyond chasing returns and start thinking like long-term capital allocators. Drawing on over two decades of experience with HNIs, UHNIs, entrepreneurs, professionals, family offices, and NRIs, Vikas Agrawal presents the CAP Framework to help investors make better decisions and build enduring wealth.The book explains how alternative investments such as Portfolio Management Services (PMS) and Alternative Investment Funds (AIFs) can fit into a broader portfolio-not as products to chase, but as tools to achieve specific financial objectives. It also explores investor behaviour, common myths, capital allocation, due diligence, and the importance of staying disciplined through market cycles.Most importantly, The Alternative Alpha takes wealth beyond returns. It shows how thoughtful investing can help you build, preserve, compound, and transfer wealth across generations. Whether you are an entrepreneur, business owner, professional, family office, or sophisticated investor, this book will help you bring greater clarity, conviction, and discipline to your investment decisions.