Independently Published

The ARRIVE Method: How B2B Account Managers Stop Losing Revenue and Start Owning Relationships

Name: The ARRIVE Method: How B2B Account Managers Stop Losing Revenue and Start Owning Relationships
Brand: Independently Published
SKU: 41f3ee07117081fd72f412540124d1b2

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Bol Most B2B services companies spend 70 to 80 percent of their growth budget chasing new logos. Meanwhile, they are quietly hemorrhaging revenue from the accounts they already own - accounts that took years and thousands of dollars to win, accounts where trust has already been built, and accounts that are right now evaluating whether to renew, reduce, or replace. >After 30 years managing accounts across airlines, hospitality, high-tech, banking, higher education, and retail, the same pattern repeats itself regardless of industry, deal size, or client complexity. The accounts change. The failure mode does not. It is not a people problem. It is a methodology problem. Account managers are talented, experienced, and relationship-driven - but they have never been given a system. The ARIVE Method is that system

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Most B2B services companies spend 70 to 80 percent of their growth budget chasing new logos. Meanwhile, they are quietly hemorrhaging revenue from the accounts they already own - accounts that took years and thousands of dollars to win, accounts where trust has already been built, and accounts that are right now evaluating whether to renew, reduce, or replace. >After 30 years managing accounts across airlines, hospitality, high-tech, banking, higher education, and retail, the same pattern repeats itself regardless of industry, deal size, or client complexity. The accounts change. The failure mode does not. It is not a people problem. It is a methodology problem. Account managers are talented, experienced, and relationship-driven - but they have never been given a system. The ARIVE Method is that system

Lees meer