The Business of Studio Photography

A guide to running a successful studio photography business. It provides an advice on various aspects of operating a successful photography studio, including: choosing shooting locations; financing and equipping your studio; digital shooting, proofing, and ordering; and marketing, web advertising, public relations as well as self-promotion. The Business of Studio Photography is packed with proven strategies for starting a new studio or improving an existing one—and now this classic book has been thoroughly updated and revised for the new digital-imaging era. Expert advice on every aspect of running a studio is featured: location, financing, equipment, digital shooting, proofing, and ordering; marketing, Web advertising, public relations and self-promotion; pricing, negotiating with labs, selling to the wedding, portrait, school, commercial, and art photography markets; digital imaging, business plans, and more. Equipment checklists and sample business forms, plus full resource lists for websites, magazines, and books are included.