the Child Consumer in AI Era: Marketing Strategies, Privacy, and Digital Well-Being

The relationship between children, technology, and consumer culture is rapidly evolving in the age of artificial intelligence. Today's young generation is growing up in digital environments where AI systems do more than deliver content-they actively shape preferences, behaviors, and purchasing decisions through personalized and predictive interactions. From smart toys to algorithm-driven advertising, the boundaries between entertainment, education, and marketing are becoming increasingly blurred. At the same time, these developments raise important concerns surrounding privacy, consent, autonomy, and the ethical use of children's data in highly immersive digital spaces. As AI-driven youth marketing continues to expand, there is a growing need for interdisciplinary research that examines its technological, psychological, ethical, and regulatory implications. The Child Consumer in the AI Era: Marketing Strategies, Privacy, and Digital Well-Being offers a seminal reference point for understanding the complex relationship between artificial intelligence, marketing mechanics, and the pediatric consumer. Bridging perspectives from marketing, psychology, technology ethics, child development, and public policy, this book dissects how emerging technologies are fundamentally altering marketing strategies targeted at children and adolescents. Covering topics such as the internet of toys (IoToys), child consumerism, and mood-responsive marketing to children, this book is an indispensable academic resource for graduate and doctoral students, marketing and business professionals, AI developers, data ethicists, and more.