The Complete Guide To Book Marketing
Uitgelicht
|
24,78 |
Naar shop
|
| VERGELIJK ALLE AANBIEDERS (1) | ||
Beschrijving
Bol Partner
This guide to all aspects of book marketing emphasizes practical strategies for reaching the largest possible markets and shows publishers how to create cost-effective programmes suitable to their individual titles. Chapters cover: building a publishing identity; knowing your audience and cultivating feedback from them; creating an attractive book package; distributor partnerships; marketing to libraries; selling on the Internet and other non-bookstore sales; developing a strong public relations strategy; and implementing an effective publicity campaign. An appendix provides a marketing timeline and checklist, a list of helpful organizations and useful tools of the book trade, plus sample press releases, direct mail letters and pitch letters.
Vergelijk aanbieders (1)
Beschrijving
(1)
This guide to all aspects of book marketing emphasizes practical strategies for reaching the largest possible markets and shows publishers how to create cost-effective programmes suitable to their individual titles. Chapters cover: building a publishing identity; knowing your audience and cultivating feedback from them; creating an attractive book package; distributor partnerships; marketing to libraries; selling on the Internet and other non-bookstore sales; developing a strong public relations strategy; and implementing an effective publicity campaign. An appendix provides a marketing timeline and checklist, a list of helpful organizations and useful tools of the book trade, plus sample press releases, direct mail letters and pitch letters.
Productspecificaties
| EAN |
|
|---|---|
| Maat |
|
Prijshistorie
Prijzen voor het laatst bijgewerkt op:
Gerelateerde resultaten
