the Creative Secrets of Top 2%

What truly separates the world's highest achievers from everyone else? In The Creative Secrets of the Top 2%, author and creativity expert Traci Shoblom reveals that the defining advantage of elite performers isn't talent, discipline, or even mindset--it's creativity. Drawing on in-depth interviews with top achievers across business, science, sports, and the arts, Shoblom uncovers the shared creative habits, thought patterns, and reinvention strategies that fuel sustained excellence in a world where information is abundant but imagination is rare. Blending research, narrative storytelling, and practical tools, this book gives readers a clear, actionable framework for thinking, working, and creating like the top 2%. Readers will discover how to: - Identify the defining "Spark Moments" that transform careers and lives- Build daily creative practices that increase clarity, innovation, and resilience- Manage fear, pressure, and uncertainty using the same mental tools as top performers- Strengthen curiosity, pattern recognition, and possibility-focused thinking- Rebound from setbacks through the Renewal Loop--the reinvention engine of the top 2%- Apply the Seven Creative Competencies to elevate performance at work and in life- Lead teams and organizations with creativity as a competitive advantage The Creative Secrets of the Top 2% reimagines a classic success concept for the age of AI--showing readers how to unlock the one human strength that never goes obsolete: imagination in action. Traci currently resides in Los Angeles.