Bol Partner

The Culting of Brands: Turn Your Customers into True Believers

Name: The Culting of Brands: Turn Your Customers into True Believers
Brand: Portfolio
SKU: b1d15a9f010a1658036bc211413ea0e5

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Bol Partner

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	13,36	Naar shop
	13,36	Naar shop
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Bol Partner An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees. Reprint.

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gebruikt € 12,00 Gratis verzending

€ 13,36 Gratis verzending

Beschrijving (1)

An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees. Reprint.

Lees meer